Monika Adarsh

Monika Adarsh is a seasoned professional with 7 years of experience in B2B SaaS marketing and technology, focusing on user experience-led marketing funnels.

With an engineering background and a passion for creativity, Monika excels at data-driven marketing strategies while incorporating a creative touch.

Currently serving as the Marketing Manager at Beaconstac, Monika specializes in product positioning, content-driven marketing, improving conversion rates, supporting market-driven product development, and digital demand generation.

Monika is engaged in insightful conversations with growth leaders from the DTC sector, exploring their journeys and innovative strategies.

Education-wise, Monika completed her Computer Science studies at Loyola School, Jamshedpur, and obtained a Bachelor of Engineering in Instrumentation and Controls from Bangalore Institute of Technology.

With previous roles as a Senior Marketing Manager at MobStac and Product Marketing Manager at CanvasFlip.com, Monika has honed her skills in marketing and product positioning across various organizations, including Johnson Controls, Bharat Heavy Electricals Limited, Forbes Marshall, and Tata Steel.