Monica Sack

Monica Sack is the Senior Director of Conference Programming at SXSW (South by Southwest), a renowned festival that celebrates the convergence of technology, film, music, and culture. With a strong background in event management and programming, Sack plays a pivotal role in shaping the content and experiences offered at SXSW.

Professional Background

Monica Sack has extensive experience working with diverse industries, focusing on innovation and creative collaboration. Her leadership at SXSW involves curating programs that facilitate networking and idea exchange among attendees from various fields, including artists, technologists, and entrepreneurs. This approach fosters what she describes as "creative collisions," which are essential for sparking new ideas and collaborations.

Contributions to SXSW

Under her guidance, SXSW has implemented initiatives such as:

• Pitch Competitions: Showcasing innovative startups and established companies.
• Innovation Awards: Recognizing groundbreaking ideas that contribute to significant economic impact.

Sack emphasizes the importance of Austin's unique culture in influencing the festival's programming, particularly in areas like health and transportation, reflecting trends in the local ecosystem post-Dell Medical School's establishment.

Personal Insights

Monica Sack expresses a passion for her work at SXSW, highlighting how it reminds her of the interconnectedness of various sectors and the exciting evolution of Austin as a hub for innovation. She envisions Austin as a city redefining experiences, particularly in the food industry.

For more details about her professional journey, you can view her LinkedIn profile here .12