Monica Pesce, an experienced project manager and strategist, is the Founder and Managing Director of VVA Brussels. With over 23 years of expertise in market and economic analysis as well as policy advisory, Monica has established herself as a trusted consultant in various sectors, including space, transport, telecommunication, and innovation. Her solid competencies in strategic thinking, business planning, and marketing have proven instrumental in solving problems, maximizing opportunities, and leading teams.

Monica's extensive experience spans both B2B and B2C sectors, where she has helped private companies improve revenues and reduce costs through product and brand positioning, market expansion, and process reengineering. Since 2008, Monica has been deeply involved in the space, transport, and telecommunication industries, working on key projects for European institutions such as the European GNSS Agency (GSA), the European Commission DG Grow (now DG DEFIS), the European Space Agency, DG MOVE, and DG CONNECT.

With a focus on market and economic analysis, Monica has developed a specialization in GNSS-related industries, including Intelligent Transport Systems (ITS), Road, Location-Based Services (LBS), Multimodal logistics, Maritime transport, Agriculture, Survey, and Earth observation. Her strategic expertise and market-driven orientation have allowed her to bring a customer and user-focused perspective to product and technology-driven sectors, benefiting public institutions in their decision-making processes.

Monica's educational background includes studying Laurea at Università degli Studi di Genova and an Executive program at IE Business School. In addition to her role at VVA Brussels, Monica has held positions as a Member of the Supervisory Board at ERTICO - ITS Europe and a Board Member representing Associate Members at EBN - European Business & Innovation Centres Network. She has also served as an expert evaluator and business reviewer at the European Health and Digital Executive Agency (HaDEA).

Overall, Monica Pesce's breadth of experience, strategic mindset, and expertise in market analysis and policy advisory make her a sought-after professional in the fields of space, transport, telecommunication, and innovation.