California State University, Chico

Digital & Creative Marketing Manager  -  Project & Campaign Management + Brand Strategy + Event & Experiential Marketing

Skills: Strategic Partnerships · Affiliate Management · Client Services · Growth Marketing · Cross-functional Collaborations · Media Strategy · Campaign Management · Contract Negotiation · Partnership Marketing · Partner Development · Performance Marketing · Strategy Execution · Cross-functional Team Leadership

Acceleration Partners

Senior Account Manager, Affiliate Marketing

I provide marketing support for businesses and entrepreneurs, combining my ten years of experience with a passion for creative strategy that extends into everything I do. 

How I can help you:

✔️ Marketing Strategy: I will audit your current marketing activities and performance, identify critical improvements and opportunities, and work with you to develop a realistic, actionable roadmap to achieve and sustain long-term results.
✔️ Campaign Management: I can help you build a strong foundation, leveraging workflow optimization, project management tools, and process improvement techniques.
 ✔️ Creative Development: I'm well-versed in managing creative production pipelines of all sizes. I can help bring your visions to life, connect the right people to the right opportunities, and enable creatives to do their thing by layering in organization and execution. 
✔️ Event Campaigns: From strategy to execution, I've built and managed more than 15+ event campaigns from the ground up, all with a focus on developing authentic relationships between brand and audience.
✔️ Content Strategy: I can help you harness the power of emotional storytelling to change behaviors, strengthen bonds with customers, boost brand image, and reach a wider audience. 
✔️  Team Management: I have built and led employee teams from 3 to 15+ people. I take pride in my role as a leader and the responsibility to develop people, professionally represent a business, and deliver high-quality work.

Beyond freelance, I am interested in growth-focused roles that compliment an entrepreneurial work style, utilize my passion for consumer-facing marketing, campaign strategy, brand storytelling, and enable me to make a positive contribution to an innovative, like-minded team.

Open to Full-Time Opportunities: Marketing Manager, Campaign Manager, Project Manager, Event Marketing Manager

Self-Employed

Marketing Consultant

Skills: Strategic Partnerships · Data Analytics · Account Management · Key Client Relationships · Growth Marketing · Cross-functional Collaborations · Media Strategy · Contract Negotiation · Affiliate Marketing · Partnership Marketing · Strategy Execution · Cross-functional Team Leadership · Forecasting

Account Manager, Affiliate Marketing

After leaving my full-time position in August, I was brought on as a consultant to help identify and solve complex performance issues impacting the 2020 Lightning in a Bottle campaign.  In just five months, I successfully reversed the downward trend in sales and laid the groundwork for what would have been sustainable campaign growth. Unfortunately, the event was canceled due to COVID-19.

Position highlights include:

►  Audited campaign activities and performance, identified key areas of improvement and opportunity, and led a complete overhaul of the campaign marketing strategy, resulting in dramatic increases in engagement and conversions across all digital platforms

►  Increased web traffic by 315% in just five months by implementing a comprehensive content strategy, leveraging email and social media to boost readership

►  Drove and managed a successful ESP migration - Reduced the company’s mail block rate by over 20% from the previous period resulting in increased open rates and improved IP/sender reputation stats

►  Interviewed, hired & successfully onboarded a new marketing team in under one month

►  Monitored and managed campaign pacing and performance, providing proactive optimizations to achieve campaign KPIs and stay within budget parameters

►  Partnered with cross-functional teams (including PR, Social, Operations, Creative Programming, and Production) to create and execute integrated marketing campaigns focused on acquisition, engagement, and conversion

Do LaB, Inc.

Campaign Strategy Consultant 

Position Highlights & Responsibilities:

►  Oversaw all aspects of the campaign lifecycle, including strategy, workflow, creative & asset development, execution, reporting, and campaign analysis

►  Planned, executed, measured & adjusted multi-channel initiatives to increase sales, grow web presence, expand markets & boost brand recognition

►  Helmed a growing team of high performing marketers and creatives (many of whom I hired) across complex, fast-paced marketing campaigns, working with each of them to set clear goals and targets 

►  Managed the marketing launch of two new event brands, including marketing analysis, branding & positioning, consumer communications, promotions, creative assets, and more

►  Collaborated and liaised with 10+ internal departments and external teams to build fully customizable content and promotional strategies, ensuring all schedule milestones and workflow issues were met and managed

►  Oversaw the success and execution of more than 8,000 pieces of campaign collateral, including website/app designs, videos, digital & print materials, and advertising assets  

►  Worked as a liaison between executive directors and the marketing/design team to ensure messaging and artwork aligned with project objectives, messaging hierarchy, and leadership's overarching vision

►  Allocated and managed annual marketing budgets for upcoming events with executives

►  Assisted in the production of promotional videos, advising on messaging, creative direction, key objectives, call to action, music selection, and roll-out strategy

►  Managed and oversaw contractors/vendors, such as coordinators, graphic designers, project managers, media partners, on­site photo & video teams, and more

►  Conducted campaign retrospectives to identify key wins and vulnerabilities in an effort  to drive continuous improvement and future growth

The Do LaB

Strategic Marketing Manager

Position Highlights & Responsibilities:

►  Grew strong cross-functional relationships with clients, vendors, and external partners, serving as primary marketing liaison for brands such as Coachella, Goldenvoice & Dirtybird Records

►  Built and maintained various content calendars, ensuring timelines were met, and content strategies were aligned with broader marketing objectives 

►  Leveraged analytics, consumer insights, and campaign performance data to create five customer archetypes with integrated communication strategies to effectively target and reach each group

►  Strategized, ideated, & wrote copy for launch announcements, website pages, blogs, newsletter emails, advertisements, social media posts & print materials

►  Worked with creative leads to strategize and implement a customer-centered web redesign, increasing page views by 45%, time spent on site by 34%, and decreasing bounce rates by 28%

►  Worked directly with publicists on press releases, offering writing and revision support as well as delivering assets needed for all PR campaigns

►  Built and managed events in Eventbrite, created automation schedules for ticket campaigns and analyzed and reported ticketing counts

►  Managed and maintained the websites for four event brands, ensuring all content and info was optimized, current, and up to date 

►  Researched, wrote, and managed the execution of the company's first sponsorship deck resulting in higher quality fiscal and in-kind partnerships with desired brand partners

Marketing Coordinator

Position Highlights & Responsibilities:

►  Implemented a new affiliate marketing program that brought in higher quality affiliates and increased affiliate revenue by 50% in 3 months

►  Managed email marketing campaigns end-to-end, including copywriting, newsletter campaign set-up, customer list segmentation, landing page creation, scheduling, testing, and commission payouts

►  Oversaw programs and maintained effective relationships with affiliates on various affiliate networks (HasOffers, Infusionsoft, Commission Junction, ShareaSale)

►  Responsible for coordinating with multiple departments and teams, including graphic design, copywriting, IT, and shipping and fulfillment

Brian Tracy International

Marketing Coordinator/Affiliate Manager

Position Highlights & Responsibilities:

►  Developed and implemented acquisition strategies across multiple social media platforms resulting in an increase of total unique visitors by 40%

►  Responsible for daily social media management (maintaining post schedule, writing original content, engaging with followers, inbox upkeep)

►  Tracked web analytics and reported wins and findings using Facebook Insights, Hootsuite, Google Analytics, and other social analytics tools

Molly Preusch