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Molly Elliot
Growth Marketing @ DoorDash
Molly Elliot is currently the Associate Manager of Growth Marketing at DoorDash, focusing on the Dasher segment. In her role, she is involved in developing marketing strategies that aim to attract and retain delivery drivers (Dashers) for the platform. Her responsibilities include overseeing campaigns that enhance DoorDash's visibility and appeal in various markets, particularly in areas with lower participation rates for Dashers.12
Before her current position, Molly served as a Senior Associate of Driver Growth Strategy at DoorDash, where she contributed to initiatives aimed at increasing the number of Dashers through innovative marketing approaches. She has been instrumental in launching campaigns such as the recent "Can't Help Helping," which emphasizes the flexibility of being a Dasher and how it allows individuals to balance work with personal commitments.1
Molly's professional journey showcases her expertise in marketing strategy and brand management within the gig economy, particularly in leveraging digital advertising to improve recruitment efforts and brand presence.2 Her work has been recognized as part of broader marketing initiatives that have significantly enhanced DoorDash's brand image and operational effectiveness in attracting potential Dashers.12