Mohammed Minawi

Mohammed Minawi is the Chief Commercial Officer (CCO) at Ipsos, a global market research and consulting firm.13 He is based in Paris, Ile-de-France, and his role focuses on the Middle East and North Africa (MENA) region.13

Professional Background

Minawi is described as a "specialist generalist" with a passion for people, cultures, and societies.2 He is known for his keen interest in disruptive trends and their impact on the world.2 In his role at Ipsos, he is responsible for commercial operations and client relationships in the MENA region.

Expertise and Contributions

Mohammed Minawi is recognized for his insights into consumer trends and market dynamics in the MENA region. He has been involved in presenting key trends shaping MENA's consumers, demonstrating his expertise in market research and consumer behavior.4 His areas of focus include:

• Consumer insights
• Market trends
• Sustainability
• Strategic advisory

Public Speaking and Thought Leadership

Minawi is active in sharing his knowledge and insights through various platforms:

• He has been a keynote speaker at events, discussing topics such as sustainability and consumer insights in Saudi Arabia.5
• He has presented on "The 5 Mega trends shaping MENA's consumers" at business events.4

Mohammed Minawi's role as CCO at Ipsos and his involvement in various speaking engagements highlight his position as a thought leader in market research and consumer trends, particularly in the Middle East and North Africa region.