Mohamed Al Ayed
Mohamed Ayed has dedicated the past 20 years to the development of the indigenous public relations industry in the Middle East and North Africa, integrating global communication practices and nurturing local talent. As the Founder & CEO of TRACCS, he has established one of the largest and most successful networks in the region, operating in 14 countries with a team of over 200 professionals. TRACCS has achieved international recognition, ranking among the top 250 public relations consultancies globally and currently standing at 122nd place. The company has recently been honored with prestigious awards, such as the SABRE Award for best PR Campaign in the Middle East and Africa, the IPRA Award for Best Charity Campaign, and the Gold Stevie Award as the best PR agency in the Middle East and North Africa.
