Mitya Ioffe

Mitya Ioffe is the founder of Clean Games, an environmental movement that organizes team competitions for cleaning up territories.12 The Clean Games initiative was started by Dmitry Ioffe (likely the same person as Mitya Ioffe) in 2014 when he and his friends went on a hike along Lake Vuoksa in Russia.1

Clean Games Movement

The Clean Games movement began as a creative solution to address environmental pollution. During their hike, Ioffe and his friends encountered piles of garbage on one of the islands, which inspired them to create a gaming competition for collecting waste.1 This innovative approach to environmental cleanup quickly gained popularity and evolved into a larger movement.

Growth and Impact

Under Ioffe's leadership, Clean Games has experienced significant growth and recognition:

• International Expansion: The project became international in 2018, spreading to 15 countries across two continents.1
• Awards and Recognition: Clean Games was presented at the II Paris Peace Forum and received awards such as "Leader of Climate Development" and "Best Social Entrepreneurship Project in the Field of Ecology".1
• Global Reach: As of recent years, Clean Games has organized events in at least 39 countries worldwide, including several Arctic nations like Denmark, Norway, the United States, Sweden, and Finland.1

Environmental Focus

Clean Games aligns with several UN Sustainable Development Goals, including:

• Sustainable cities and human settlements
• Combating climate change
• Preserving marine and terrestrial ecosystems
• Partnerships for sustainable development1

Mitya Ioffe's initiative has transformed from a local effort into a global movement, demonstrating the power of gamification in addressing environmental challenges and promoting community engagement in cleanup efforts.