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Mitchell Parkins
Head of Brand and Campaign at GVC Group
Professional Background
Mitchell Parkins is a seasoned marketing expert with a wealth of experience in brand management, sponsorship, and marketing strategy within the dynamic and fast-paced betting and gaming industry. Currently serving as the Head of Brand and Campaign at GVC Group, Mitchell orchestrates creative campaigns that solidify the brand's presence in a competitive market, drawing on his extensive background in marketing management. His career trajectory is marked by a series of prestigious roles in some of the industry's leading companies, including Sportsbet and Centrebet, where he honed his skills in strategic marketing and brand development.
Mitchell's journey began as a CRM Manager at Centrebet, where he was instrumental in developing customer relationship management strategies that significantly enhanced user engagement and retention. His proficiency in understanding customer behavior paved the way for his promotion to Australian Country Manager at the same organization, where he oversaw operations and strategies tailored specifically for the Australian market. His role as Brand Manager at Sportsbet saw him take on significant responsibilities, overseeing campaigns that elevated brand awareness and set the company apart from its competitors.
As Head of Sponsorships at Sportsbet, Mitchell displayed an exceptional ability to forge valuable partnerships and sponsorships that aligned with brand goals and consumer interests, thus contributing to the overall profitability and growth of the organization. His multifaceted experience has shaped him into a marketing leader who understands the intricate relationship between effective brand messaging and audience engagement.
Education and Achievements
Mitchell's educational background serves as a solid foundation for his impressive career. He has pursued an extensive educational path focusing on brand and marketing strategies, ensuring he remains at the forefront of industry trends and practices. His studies include a Mini MBA in Brand Management at Marketing Week with renowned expert Mark Ritson, which provided him with critical insights into effective brand strategy and management.
In addition to his MBA, Mitchell was part of the 2018 Cohort at The Marketing Academy, where he studied Leadership. This program is known for its rigorous curriculum and focus on cultivating the next generation of marketing leaders, equipping him with advanced leadership techniques that he applies in his current role. He has also completed another Mini MBA, this time in Marketing Strategy, further enhancing his strategic marketing capabilities.
Mitchell holds an Advanced Diploma in Business with a specialization in Sports and Marketing from Macleay College, a program that focused on the multifaceted aspects of marketing within the sports sector. This unique perspective has been beneficial throughout his career working in the betting industry, as he combines his passion for sports with his marketing expertise.
Early in his education, he completed his Higher School Certificate at Endeavour Sports High School, where he first developed his interest in marketing and communication as well as sports, laying the groundwork for his future studies and career.
Notable Achievements
Throughout his career, Mitchell has achieved various milestones that highlight his expertise and dedication to the marketing field. As Head of Brand and Campaign at GVC Group, he has successfully launched numerous campaigns that resonate with audiences while driving brand loyalty and engagement. His ability to craft compelling narratives and align them with customer aspirations has been crucial in establishing strong brand identities in the betting industry.
Mitchell's role in sponsorships at Sportsbet also stands out as a significant achievement, where his strategic decision-making led to several high-profile partnerships within the sports realm that not only enhanced the brand’s visibility but also contributed to its esteemed reputation in the market.
As a Brand Manager and Marketing Manager at Sportsbet, he played a pivotal role in various marketing initiatives that successfully increased market share in the NSW and QLD regions, showcasing his understanding of regional market differences and consumer preferences. His success in these roles reflects his strategic thinking and ability to pivot in a constantly evolving marketing landscape.
In summary, Mitchell Parkins is a dynamic professional with a robust educational background and an impressive career trajectory in the marketing and brand management sector. His skills in crafting strategic marketing initiatives, managing sponsorships, and understanding customer engagement have played a vital role in his success. As he continually seeks to innovate and lead in his field, Mitchell remains a highly respected figure in the marketing community, ready to take on new challenges and opportunities.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.