Mitchell Coven

Mitchell "Mitch" Coven is the CEO of Vitality Works Pure Herbal Extracts, a company he has led for over 35 years. With a background as a clinical herbalist, Coven has spent 17 years in clinical practice before transitioning to focus on herbal formulations and product development. His passion for helping people achieve wellness drives his work at Vitality Works, where he emphasizes the importance of sourcing high-quality ingredients from organic growers and suppliers.12

Under Coven's leadership, Vitality Works has compounded over 1 billion servings of herbal products, showcasing the company's growth and commitment to quality. He is actively involved in developing new formulations, including those aimed at heart and brain health, and is dedicated to ethical sourcing practices.1 Coven also engages in educational initiatives, conducting seminars on the herbal industry and the benefits of various herbs.2

Coven's approach to business reflects a strong commitment to sustainability; for instance, the company has a recycling program that repurposes unused herbal materials, contributing to local environmental efforts.2 His leadership style fosters a collaborative environment among employees, emphasizing their role in creating effective health supplements for consumers worldwide.1