Mitch Holt

Mitch Holt is a seasoned B2B SaaS marketing leader with over a decade of experience in demand creation and marketing leadership, working with companies ranging from $10MM to $185MM in ARR. He excels in driving profitable growth through top-down awareness, demand creation, and bottoms-up PLG marketing strategies, emphasizing excellent products, compelling storytelling, and establishing a strong category position.

His expertise includes demand creation, demand capture, pipeline generation, Waterfall management, product marketing, revenue R&D, hiring and team management, content and editorial creation, marketing operations, budget planning and management, and analyst relations.

Mitch Holt studied B.S. in Journalism & Mass Communication at Abilene Christian University, where he honed his communication and storytelling skills.

Throughout his career, Mitch has held key positions such as Head of Revenue Marketing at Zyte, Head of Marketing - Solutions at Plivo, VP of Demand Generation at SonarSource, and various Portfolio Director and Marketing roles at Idera, Inc. He has also served in leadership positions at Assembla, Lifesize, and other organizations, showcasing his versatile marketing and management capabilities.

Apart from his professional endeavors, Mitch Holt has contributed to the community as Chair & Board of Directors at Skillpoint Alliance and has showcased his musical talent as a Guitarist & Partner/Co-Founder at The Rocketboys LLC.

With a track record of success in driving revenue growth, developing effective marketing strategies, and fostering strong team dynamics, Mitch Holt continues to be a respected figure in the B2B SaaS marketing landscape.