Mischa Armada

Mischa Armada is a seasoned product marketing and growth professional with over 10 years of experience in leading Fortune 500 brands and successful startups like Dominos and Tinder.

With a background in journalism, public relations, and sociology from California State University, Northridge, Mischa has a strong educational foundation that complements her practical experience.

Having worked in various leadership roles in organizations like Baboo Travel, Kourts, Stayawhile Inc., Imonggo, Honey Inc., and more, Mischa has honed her skills in digital marketing, market research, product development, and consumer behavior analysis.

As a former VP of Marketing and Growth at Honey Inc., Mischa played a pivotal role in contributing to over $15 billion in market value across different industries, showcasing her ability to drive growth and elevate customer experiences on a global scale.

Mischa's expertise lies in leveraging a combination of marketing strategies, technological insights, analytics, and team leadership to spearhead initiatives that enhance growth and customer engagement at every stage of the value chain.

Her diverse professional background includes roles like Fractional CMO, Head of Marketing, Chief Operating Officer, Principal Consultant, Marketing Manager, Digital Marketing Manager, Project Manager, and more, reflecting her adaptability and versatility in the marketing and business realm.

With a passion for storytelling and a deep understanding of consumer behavior, Mischa has a proven track record of guiding cross-functional teams to drive successful marketing campaigns, product launches, and brand positioning efforts.

Throughout her career, Mischa Armada has demonstrated her ability to create impactful marketing strategies that resonate with audiences, optimize customer experiences, and drive tangible results for the companies she has worked with.