Miroslav Baranec

Miroslav Baranec is an independent consultant specializing in sports betting, marketing, and business strategies. He operates under Barmi 99 s.r.o., where he focuses on process management from startup phases to corporate management. His expertise spans over 25 years in brand and corporate marketing, particularly within the sports betting industry, which has seen significant growth and transformation in recent years due to increased legalization and market engagement opportunities.2

In addition to his consultancy role, Baranec has held positions such as CEO at SZRT Slovakia s.r.o., further emphasizing his leadership capabilities in the business landscape. His work often involves developing tailored marketing strategies that enhance brand visibility and customer engagement in a competitive environment.2

Baranec's insights into the evolving dynamics of sports betting marketing are particularly relevant as the industry anticipates substantial growth, with projections indicating that the online sports betting market could reach nearly $50 billion by 2024.1 This context highlights the importance of effective marketing strategies that align with regulatory requirements and consumer preferences, areas in which Baranec is actively engaged.