Miro Copic

Miro Copic is a marketing lecturer at the Fowler College of Business at San Diego State University (SDSU), where he has been teaching since 2006.1 He specializes in strategic branding and marketing, bringing a wealth of experience from both academia and industry to his role.

Academic Career

At SDSU, Copic teaches several key courses:

• Strategic branding in the MBA program
• Core marketing course in the Executive MBA Program
• Marketing courses at the University of Malta as part of a joint program with SDSU1

Professional Background

Outside of his academic work, Copic is an accomplished business professional:

• Principal and co-founder of BottomLine Marketing, a business, marketing, and brand strategy consulting firm1
• Former senior marketing and general management roles at major companies including Frito-Lay, 20th Century Fox, and Hasbro1

Education

Copic's educational background is impressive:

• MBA from Harvard Business School
• Master's degree in Public Policy (MPP) from Harvard's Kennedy School of Government
• B.A. in International Relations and Economics from the University of Southern California, graduating Magna Cum Laude1

Additional Achievements

• 2010 graduate of the LEAD San Diego program1
• Known for being an "amazingly creative marketing professional" according to professional collaborators2

Miro Copic is highly regarded in his field, combining academic expertise with practical industry experience to provide valuable insights in marketing and brand strategy.