Mirjam Boersma

Mirjam Boersma is a creative advisor specializing in employer branding, labor market communication, social media, campaign development, internal communication, and events.

With a strong focus on employer branding, Mirjam leads various communication initiatives such as building recruitment platforms, designing target group strategies, executing referral campaigns, organizing events, and integrating social media for recruitment activities.

Mirjam excels as a collaborative team player, overseeing projects from conception to implementation, and thrives in environments that value employee well-being and initiative.

Her specialties include labor market communication, employer branding, e-recruiting, project coordination, culture development, recruitment, online and offline marketing, social media, and campaign management.

Mirjam is part of the Employer Brand Network, a group of 9 top experts in employer branding and labor market communication, dedicated to sharing knowledge and experiences.

Mirjam's educational background includes studies in labor market communication, recruitment, and tourism, as well as certifications in Project Management and Prince 2 Foundation.

Throughout her career, Mirjam has held key roles in renowned organizations such as Boskalis, Alliander, ABN AMRO Bank, Royal BAM Group, ING Nederland, Belastingdienst, and Zwitserleven, showcasing her expertise in labor market communication, recruitment marketing, and employer branding.

Her professional journey also includes experience in event coordination, HR project assistance, recruitment, consultancy, and international living, demonstrating a diverse skill set and a passion for people-focused initiatives.