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Miriam Rupp
CEO - PR & Brand Storytelling - Buchautorin - I love to tell new stories!
Professional Background
Miriam Rupp is a formidable force in the world of public relations and brand storytelling. She is the founder and CEO of Mashup Communications, a renowned Berlin-based agency that specializes in PR and Brand Storytelling. Since its inception in 2009, the agency has been at the forefront of helping organizations discover their unique narratives and connect deeply with their audiences. With a mission encapsulated in the philosophy, "We love to tell new stories," Miriam and her diverse team of 20 skilled storytellers seek out hidden potentials within organizations to effectively engage with customers and employees alike.
Under Miriam's leadership, Mashup Communications has developed a comprehensive suite of services that includes Public Relations, Content Marketing, Social Media, Brand Publishing, Brand Identity, Employer Branding, Change Management, Leadership consulting, and experiential Workshops. Her visionary approach has propelled the agency to success, making a significant impact in the branding landscape, especially in the German market.
Education and Achievements
Miriam Rupp's academic background lays a solid foundation for her career in communications and storytelling. She earned her Magistra Artium degree, specializing in English and American Studies, Media Studies, and Marketing from the University of Potsdam. Additionally, she studied for her Bachelor's degree in Media and Cultural Studies at the University of Technology Sydney. This rich educational background equips her with the tools to navigate the complex realms of media, culture, and effective communication, allowing her to craft compelling brand stories.
In 2016, Miriam published one of the most successful German-speaking books on storytelling for businesses, garnering attention and acclaim within the industry. This book has sold over 8,000 copies, cementing her reputation as an authority on the subject. By bridging theory and practice, she has empowered numerous businesses to harness the art of storytelling in their operations and marketing strategies.
Notable Roles and Contributions
Miriam Rupp has worn many hats throughout her career, bringing invaluable insights and experience to each role. Prior to her current position at Mashup Communications, she served as the Storyteller in Chief at Fairgency, where she honed her skills in storytelling and narrative development. Her tenure allowed her to work closely with clients to weave their brand stories in a manner that resonates with their target demographic.
Moreover, Miriam has made significant contributions to academia as a former lecturer at the University of Potsdam, where she shared her expertise on PR and storytelling with aspiring professionals. Her practical insights into the industry have enriched the learning experiences of many students, preparing them for successful careers in communications.
In her previous role as a PR Consultant at piâbo medienmanagement GmbH, Miriam gained extensive experience in managing public relations strategies for diverse clients. Her ability to develop compelling narratives and foster relationships has consistently yielded favorable outcomes for the organizations she has worked with. Additionally, she contributed to MAPLE executive search as a Project Assistant, laying the groundwork for effective communication strategies in executive search operations.
Achievements
- Founder and CEO of Mashup Communications: Leading a successful agency specializing in PR and brand storytelling.
- Published Author: Authored one of the top-selling German books on storytelling for businesses, with over 8,000 copies sold.
- Industry Expert: Over a decade of experience in public relations, brand strategy, and storytelling, with a significant impact on the industry in Germany.
- Educator: Contributed to academia by teaching courses at the University of Potsdam, inspiring the next generation of PR professionals.
- Diverse Skill Set: Extensive expertise in Public Relations, Content Marketing, Social Media, Brand Publishing, Brand Identity, Employer Branding, Change Management, Leadership, and conducting Workshops.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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