Miriam Lopez

Miriam Lopez is a seasoned marketing professional currently serving as the Senior Manager of Paid Media at Coursera. With over a decade of experience in performance marketing, she has made significant contributions to the EdTech sector, particularly during her tenure at Coursera and Udemy.

Professional Background

• Role at Coursera: In her position, Miriam has been instrumental in driving growth through data-driven marketing strategies. She has managed international teams and agency partnerships, focusing on achieving ambitious targets in new markets.1
• Achievements: Miriam is noted for being the first Latina to reach a director-level position at Coursera, where she championed diversity and inclusion initiatives as co-chair of the company's first Latinx Employee Resource Group (ERG) .1 Her leadership has laid the groundwork for future leaders in the organization.

Previous Experience

• Udemy: Before her current role, Miriam was pivotal in establishing Udemy's affiliate and influencer marketing programs. She also developed their podcast advertising initiatives from scratch, showcasing her ability to innovate and implement effective marketing strategies.1
• Growth Marketing Team: Currently, she is also a founder at Growth Marketing Team (GMT), where she helps clients craft multi-channel growth strategies and manages influencer and podcast offerings.1

Skills and Expertise

Miriam Lopez possesses a robust skill set that includes:

• Performance marketing
• Data-driven decision-making
• Cross-functional relationship building
• Strategic growth initiatives

Her diverse experience across various markets, including the US, APAC, and Latin America, positions her as a key player in the global marketing landscape.2

In summary, Miriam Lopez's extensive background in performance marketing within the EdTech industry highlights her as a leading figure in this field, committed to fostering diversity and driving impactful growth strategies.