Miray Alanlar

Miray Alanlar is a Senior Marketing Technology and Operations Manager at FanDuel, where she leverages her extensive experience in mobile marketing and product management. With a strong background in mobile growth strategies, she has been recognized for her ability to drive user engagement and retention.

Professional Background

• Experience: Miray has over six years of expertise in mobile product marketing, focusing on lifecycle management and data-driven strategies. Her career highlights include significant roles in product leadership, where she has successfully implemented growth initiatives that enhance user experience and optimize marketing operations.1

• Skills: She is noted for her proficiency in full-stack product leadership, which encompasses various aspects of mobile marketing, including user acquisition, retention strategies, and analytics. This multifaceted approach allows her to effectively manage marketing technologies to support organizational goals.

Contributions at FanDuel

In her current role at FanDuel, Miray is responsible for integrating advanced marketing technologies to streamline operations and enhance customer engagement. Her work involves collaborating with cross-functional teams to develop innovative marketing solutions that resonate with users in the competitive online gaming industry.1

Community Engagement

Miray is also active in the marketing community, participating in events such as the Mobile Heroes Lunch Club, where she shares insights and learns from fellow app marketers. This involvement underscores her commitment to continuous learning and professional development within the field.2

Overall, Miray Alanlar exemplifies a dynamic leader in marketing technology, making significant contributions to FanDuel's success through her strategic vision and operational expertise.