Minsoo Jeon

Minsoo Jeon is the CEO and Founder of The Trive Inc, a South Korean startup focused on improving the car buying experience for consumers and dealers. With a passion for innovation and extensive research on consumer behavior in the industry, Jeon has led Trive to become an outlier in the South Korean e-commerce car buying market, generating profits and selling over 550 cars since its launch in 2016. Prior to founding Trive, Jeon held regional manager positions at GirnarSoft and Motogo, as well as executive positions at Creative Company Kong and 롯데대홍기획. Jeon studied marketing at The Ohio State University Fisher College of Business.