Ming Alterman

Ming Alterman is an accomplished marketer with more than a decade of experience. She has worked in various organizations, including iconic brands and markets. Ming Alterman specializes in digital marketing, with a focus on content strategy, social media, paid media efforts, and digital innovation, especially in augmented reality (AR). Her current role is as Treasury Wine Estates' digital lead, where she played a pivotal role in the successful launch of Cali Red, the most successful new product launch in 2020.

Ming Alterman graduated from Wesleyan University with a BA in History. She also studied at Beijing Foreign Studies University, where she obtained a certificate in Mandarin Language, and at the University of Buenos Aires, where she studied Latin American history.

In addition to her role at Treasury Wine Estates, Ming Alterman has worked for Major League Soccer as a Manager of Partnership Marketing and for The Coca-Cola Company as a Brand Manager IMC and Assistant Brand IMC Manager. She also worked as a Digital Media Manager for the USA National Pavilion Expo 2010, an organizer for Foursquare Day Shanghai, a Senior Account Executive at Razorfish, an Assistant at the National Basketball Association, a translator for Consejo Nacional Electoral Venezuela, and an intern at Major League Baseball.