Mindy Russell

Mindy Russell is a seasoned B2B technology marketing executive with a strong focus on driving successful customer journeys through education and ongoing engagement.

With a background in building and transforming marketing teams, Mindy excels in motivating teams to execute creative and integrated content-rich marketing campaigns that drive lead generation growth.

Her expertise spans inbound and outbound lead generation activities, including website management, email marketing, content syndication, direct mail, print, online advertising, and social media.

Mindy has a track record of developing effective go-to-market strategies for new services and solutions, contributing to organization-wide growth strategies.

Passionate about marketing technology, Mindy adopts a fail-fast, fail-forward mentality to expand pipelines, enhance brand recognition, and boost revenue generation.

She leads channel marketing initiatives to create new revenue streams and enhance existing efforts, working to align sales and marketing teams for improved customer acquisition processes and results.

Mindy collaborates seamlessly with cross-functional teams to develop solution strategies and messaging, leveraging her expertise in channel marketing, product/solution strategy, sales and marketing alignment, cross-functional team collaboration, Marcom technology analysis and adoption, digital transformation, and content marketing.

Educationally, Mindy pursued an MBA with an emphasis on marketing from the University of South Dakota, as well as a BS in Business Administration with a focus on Corporate Communications and Graphic Design from Morningside University.

She also holds a Bachelor's degree in Marketing, Corporate Communications, and Graphic Design from Morningside College.

Professionally, Mindy's career includes roles such as SVP Cloud Solutions Marketing at Quisitive, Chief Marketing Officer at Catapult Systems, VP Marketing at Catapult Systems, Director of Marketing at Warranty Warning, Principal Marketing Consultant at Mokse Marketing & Communications, Marketing Communications Manager at Tokyo Electron, Product Marketing Manager at CenturyTel, and Consultant at the Center for Performance Management.