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Milena Dimitrova
CEO at PlaySQR
Professional Background
Milena Dimitrova is a distinguished expert in the iGaming and social gaming industries, with an impressive track record of building successful business strategies and fostering player engagement in competitive markets. Currently, she serves as the CEO of PlaySQR, where her primary challenge lies in positioning TCM Inplay as a leader in mobile games, serving both the real-cash and casual games sectors. Her innovative approach focuses on creating captivating sports social games that enable operators and publishers to effectively attract, engage, and retain players.
At TCM Inplay, Milena oversees a dynamic portfolio that includes multi-player and single-player peer-to-peer (P2P) tournaments, offering exhilarating real-time rewards to enhance player experience. The company's cross-platform solutions span iOS, Android, and HTML5, showcasing Milena's commitment to providing flexible and engaging gaming options tailored to a diverse audience.
In addition to her throne at PlaySQR, Milena is a co-founder of ThinkiGaming, a consultancy dedicated to providing both B2C and B2B services for iGambling and gaming operators across Europe and Asia. Her extensive background as a Regional Director for Paddy Power Betfair has equipped her with a unique insight into the operations of blue-chip iGaming firms, allowing her to adeptly navigate both sides of the gaming industry landscape.
Education and Achievements
Milena's educational and professional journey reflects her dedication to excellence in the gaming sector. Her specialties span several crucial areas including International Business Development, Strategy Development and Implementation, Regulatory and Compliance Management, and Digital Marketing. These competencies have made her a sought-after resource for businesses looking to thrive in fast-paced markets, particularly in iGaming and eCommerce.
Her career began with foundational experiences in E-Commerce and Digital Management at Balkan Holidays, where she honed her skills in online marketing and business development. Milena's early roles involved marketing and business development responsibilities at Practicorp, where she ventured into the intricacies of product marketing as a Product Marketing Manager at Busoft Engineering. These roles laid the groundwork for her future success, giving her a well-rounded understanding of the gaming and technology sectors.
The following chapters of her career saw her rise through the ranks at Betfair, where she held several pivotal roles, including the International Online Acquisitions Manager and eventually Regional Director for the CIS region. Her leadership contributed to significant growth and strategic partnerships in these positions, showcasing her ability to enhance market presence effectively.
Milena has a wealth of experience leading cross-functional teams and developing campaigns that drive player acquisitions and retention. Before her current endeavors, she served as Director of Growth at TCM Inplay and was integral to the international marketing efforts at Flutter Entertainment Plc, further consolidating her expertise within the industry. Each of these roles has empowered Milena to develop impactful marketing strategies that resonate with players across different regions, particularly in Asia, where she is keen to explore new business opportunities.
Achievements
Milena Dimitrova's career is decorated with numerous achievements that reflect her innovative spirit and dedication to excellence. She has successfully launched multiple gaming products, transforming them into market leaders through strategic positioning and targeted marketing. Her work at ThinkiGaming has also seen the consultancy make considerable strides in helping operators navigate complex regulatory environments while optimizing their operational strategies.
Having worked across various stages of company growth, Milena possesses a unique blend of startup agility and large corporation strategy. Her experience in both B2B and B2C sectors provides her with a holistic view of the gaming landscape, making her insights invaluable to partners seeking to enhance their business models. Moreover, Milena has been instrumental in fostering collaborations across continents, particularly between Europe and Asia, making significant strides in international business development that underline her formidable presence in the sector.
Currently, Milena is enthusiastic about meeting new partners in emerging fields such as Free-to-Play (F2P) gaming, Blockchain, FinTech, AI, and Machine Learning/Deep Learning. Her proactive approach to exploring business opportunities in Asia, along with her understanding of local gaming regulations, positions her as a valuable partner for companies looking to penetrate the Asian gaming market. Furthermore, she is excited about offering sports content in China, tapping into a lucrative and rapidly growing sector.
In summary, Milena Dimitrova is a prominent figure in the iGaming and social games sectors, combining her experience, enthusiasm, and innovative spirit to drive success in competitive business environments. Her career stands as a testament to her abilities in business development, marketing strategy, and player engagement, ensuring she remains a leader in her field for many years to come.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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