New York University

Experiential Marketing Leader rooted in Business Strategy, Creative Direction, and Integrated Marketing  -  Leadership & Organizational Development  -  Mentorship  -  Disruptor  -  Business Development

Accomplished award-winning, strategic, experiential marketing executive and executive producer specializing in client services, partnerships & sponsorship activation, event production, and forging emotional connections between brands and consumers. Key verticals: entertainment, tech, and lifestyle.

Most recent:
* COO, One Million Truths: onemilliontruths.com | February 2023 - Present
* Consulting VP, Strategic Growth, NCompass International | July 2021 - February 2023

BETWIXT Experiences

Executive Consultant

Lead Executive in charge of Business Strategy, New Business, and Account Services department.

Responsible for managing, developing, overseeing, and mentoring a team of seven (7) junior to senior Account Managers and Directors (direct reports). Grew department 75% in first 6 months.

Top agency clients: Google, Amazon, CBS/Viacom, Warner Bros.

The Visionary Group

Head of Accounts & Business Strategy

Provide guidance and strategic, thought leadership to an existing team of account managers and account directors. Executive-level client services and management. Strategic development and operations organization.

Responsible for leading and growing all agency accounts. Lead and manage all RFP response. Head of business and marketing strategy for all agency events and initiatives.

Interim Director of Accounts

Provided strategic leadership in new business development and RFP response. Set business strategy for experiential marketing initiatives for key clients such as Waze and Waze Carpool. 

Created strategic marketing rollout plan for Waze Carpool consumer and corporate facing experiential marketing initiatives in San Francisco and Washington, DC, including full field staff training manual.

Senior Strategist

Feature Film Producer for the film, Warnings, now distributed on Amazon, Tubi, Beem, and others.

Three Branches Entertainment

Film Producer

Provide leadership to a project team responsible for multiple simultaneous event activations throughout the year, working closely with each on respective projects to ensure cohesiveness and quality of deliverables across the board

Responsible for top level client and partner communication, initial project briefing (externally and internally), conflict resolution, and compliance on deliverables and revenue, ensuring that the big picture brand vision is streamlined across all executions

Responsible for driving forward all processes, contracts, external partnerships and maintaining partner relationships

Brand development, drive conception and review of all deliverables to ensure quality control

Strategic development of new business opportunities for brand integration within existing & partner co-produced activations

Development of sponsorship and proprietary property opportunities within NCompass & partner eco-system

NCompass International

Group Account Director

Feature Film Producer of The Inherited, starring Annabella Sciorra, distributed via A&E and premiering on Lifetime Movie Networks.

Bright October Productions

Develop a variety of integrated marketing programs for business-to-business and business-to-consumer clients, from sales pitch to execution of the final program. Work with production, creative, and execution teams to produce events, promotions, and experiential programs that surpass client’s expecations and deliver excellent results. Use an integrated approach to create balanced programs for clients to build their respective brands and businesses.
•	Key clients: BlackBerry (Account Lead), COMMON (Account Lead), Best Buy
•	Expertise in sponsorship activation, business development, special events, entertainment, experiential, integrated marketing, sweepstakes & contesting

Selected Accomplishments:
•	BlackBerry Formula One™ Consumer Activation Montréal
•	BlackBerry® Presents Alicia Keys Set the World on Fire Tour
•	The BlackBerry House at SXSW 2013
•	BlackBerry 10™ Launch: NYC Social Fan Event
•	COMMON Pitch Chile: 3 mindblowing days of innovation, entrepreneurship and fun—starring Vice President Al Gore, Charly Alberti, Devendra Banhart, Devotchka, and 40+ rockstar speakers – www.commonpitchchile.cl
•	Produced and edited first edition Red Bull North America Event Marketing Manual – 2012 PIASC Print Excellence Award
•	Best Buy Call of Duty: Modern Warfare 3 Launch
•	BlackBerry® Presents The Black Eyed Peas The E.N.D. World Tour
•	BlackBerry® Presents U2 360º World Tour

Milan D. Cronovich