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Mikko Setälä
Professional Background
Mikko Setälä is a renowned business leader and an influential figure in the technology and entertainment industries. Over the course of his impressive career, Mikko has held multiple executive positions, showcasing his strong leadership and strategic insight. He is currently a Board Member at Goodbye Kansas Group AB, where he brings his wealth of experience to help drive the company forward in the fast-evolving landscape of digital entertainment and visual effects.
Prior to his current role, Mikko was a pivotal figure at Rovio Entertainment Corporation, serving as Executive Vice President, where he played a crucial role in shaping the future of one of the world's most beloved mobile game companies, best known for their iconic Angry Birds franchise. His deep understanding of market dynamics and consumer preferences enabled Rovio to expand its global reach and impact.
Mikko's entrepreneurial spirit led him to found Setala Capital, where he served as Chairman. This role allowed him to leverage his investment knowledge and business acumen to identify and nurture innovative companies in their growth phases. His passion for fostering entrepreneurship shines through in his commitment to supporting up-and-coming ventures.
In addition to his leadership roles in the gaming and entertainment sectors, Mikko has a rich background in marketing and business development, having worked at Lotus Development, an IBM subsidiary, for several years. Starting as Account Manager, he advanced to Managing Director for Finland and the Baltic countries, underscoring his capability to lead complex operations and teams successfully. His tenure in this organization provided him with invaluable insights into technology marketing strategies and operational management that he would carry into future roles.
Before his impactful positions in the corporate world, Mikko was adept at training services at Jertec, where he nurtured future leaders and employees through effective training programs. His experience as Regional Marketing Director at Lotus Development further solidified his proficiency in executing marketing strategies that resonate with audiences across regions.
Overall, Mikko Setälä's extensive background reflects not only his dedication to excellence but also his commitment to driving growth in diverse sectors, making him a significant figure in the business landscape.
Education and Achievements
Mikko Setälä began his academic journey at SYK Helsingin Suomalainen Yhteiskoulu, where he completed his studies in Ylioppilas. This early education laid the groundwork for his future pursuits in higher learning and professional excellence. He later pursued his Master's degree in Engineering (M.Sc. Eng.) at Teknillinen korkeakoulu-Tekniska högskolan, one of the leading technical universities in Finland. His education in engineering provided him with a strong analytical foundation and technical expertise, which he would later apply in various leadership roles throughout his career.
Mikko's achievements extend beyond his educational qualifications. He has demonstrated exceptional leadership in every organization he has been a part of, from fostering innovation at Supermatrix as a Dream Team Leader to spearheading operational changes as COO and CEO of TJ Group plc. His ability to adapt to ever-changing environments and drive strategic growth has been a hallmark of his career.
His ability to understand complex market needs and translate them into actionable insights has been fundamental in his roles as both a marketer and an executive. Throughout his career, Mikko has consistently focused on driving organizational performance and inspiring teams to achieve their best. He has led numerous projects that have not only contributed to the success of the organizations he has worked with but have also had a lasting impact on the industry as a whole.
Notable Achievements
- Board Membership: Currently serves on the board at Goodbye Kansas Group AB, where his extensive industry experience contributes to the company’s strategic initiatives.
- Founder and Chairman: Established Setala Capital, focusing on investing in innovative and growth-oriented companies, showcasing his entrepreneurial prowess.
- Leadership in Gaming: As Executive Vice President at Rovio Entertainment Corporation, Mikko was instrumental in expanding the reach of the Angry Birds brand globally.
- Market Expansion at Lotus: Held multiple key roles at Lotus Development, significantly contributing to the company's success in the Nordic regions and broader markets.
- Innovation Leader: At Supermatrix, led a team focused on innovative solutions, thereby enhancing operational efficiency and market responsiveness.
- Advocate for Training and Development: As Manager of training services at Jertec, played a key role in cultivating organizational talent and enhancing workforce capabilities.
With a career defined by strategic insight, leadership, and a genuine passion for technology and innovation, Mikko Setälä represents the ideal blend of engineering expertise and business acumen. His journey reflects a commitment to building a durable legacy in the fields of technology and entertainment, marked by both personal and professional milestones that continue to influence and inspire those around him.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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