Mikkel Krenchel

Mikkel Krenchel is a Partner and Head of North America at ReD Associates, a consulting firm specializing in human sciences and business strategy.14 He leads ReD's technology, communications, and media practice in North America.4 With over a decade of experience, Mikkel has built ReD's emerging practice in integrated human science and data science.3

Mikkel's expertise lies in leveraging emerging technologies and data to drive value for clients. He is deeply interested in the applications of data, AI, and other technologies in business contexts.3 His work involves helping clients understand and utilize these technologies effectively.

As a researcher at heart, Mikkel has contributed to thought leadership in his field. He has written about the potential of AI's social capabilities and the challenges in online research methodologies.25 His insights span across various industries, including technology, communications, and media.

At ReD Associates, Mikkel is part of a partner group that collectively owns and leads the company. This group comprises individuals with extensive experience at the intersection of consulting, human sciences, and business.1