Miki Agrawal

Miki Agrawal is a prominent Canadian entrepreneur known for her innovative contributions to several industries, particularly in the realm of hygiene and wellness. She is the founder of TUSHY, a bidet company that aims to revolutionize bathroom hygiene in America, and she was also a co-founder of Thinx, a company specializing in period underwear.

Early Life and Education

Born to Indian and Japanese parents in Canada, Agrawal later moved to the United States. She graduated from Cornell University, where she began her professional career as an investment banking analyst at Deutsche Bank before venturing into entrepreneurship.12

Career Highlights

• Thinx: Agrawal co-founded Thinx in 2011, which gained fame for its innovative approach to menstrual products. However, she left the company in 2017 amid allegations of misconduct, which she denied.13 During her tenure, Thinx became well-known for its bold marketing campaigns that addressed menstruation openly and creatively.

• TUSHY: Founded in 2018, TUSHY offers modern bidet attachments that promote better hygiene while reducing toilet paper waste. Agrawal's vision was inspired by her experiences with bidets in Japan and India, where they are commonly used.45 TUSHY has garnered attention for its humorous branding and effective marketing strategies, including events like "Butt-Con" and viral social media campaigns.34

• Other Ventures: Prior to Thinx and TUSHY, Agrawal launched Wild, a farm-to-table gluten-free pizza restaurant in New York City. She has also authored books such as Do Cool Sht* and Disrupt-Her, focusing on entrepreneurship and empowerment.24

Recognition

Agrawal has received numerous accolades for her entrepreneurial efforts, including being named one of Fast Company’s Most Creative People and recognized as a Young Global Leader by the World Economic Forum.25 Her work emphasizes creativity and authenticity in business, particularly in industries that are often considered taboo.

Personal Philosophy

Agrawal advocates for addressing real-world problems through innovation. She believes that successful entrepreneurship involves not only identifying gaps in the market but also creating products that resonate with consumers on a personal level. Her approach combines humor with serious messaging to challenge societal norms surrounding topics like menstruation and hygiene.45

In summary, Miki Agrawal is a dynamic figure in the entrepreneurial landscape, recognized for her disruptive ideas and commitment to improving everyday experiences through her companies.