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Mike Zane
Digital Media Executive | Product Strategy and Development | Revenue Growth | Marketing Strategy
Mike Zane is the AVP and Head of Product at Publishers Clearing House Media, a position he has held since June 2022. Based in Jericho, New York, he is recognized as a digital media executive with a strong focus on product strategy and development, as well as revenue growth and marketing strategy. Under his leadership, the company has achieved significant milestones, including surpassing $100 million in revenue.
Zane's role involves overseeing product innovation and user engagement, where he has been instrumental in integrating multiple acquisitions to enhance the product suite and improve user experiences. His hands-on approach has been crucial in the development of mobile applications and digital products, which have advanced the company's data collection capabilities and user monetization efforts.12
Before his current role, Zane served in various capacities at Publishers Clearing House, including Senior Director of Online Marketing and Director of Online Marketing, where he was responsible for the overall marketing strategy and monetization of the flagship online property, PCH.com.1