Mike Woods

Mike Woods is a prominent figure in the digital, experiential, mixed reality, and VFX industries with over two decades of experience. He has achieved significant success during his tenure at m ss ng p eces, leading award-winning projects for renowned clients.

Throughout his career, Mike has demonstrated a unique blend of creativity and technological prowess, earning accolades such as Cannes Lions, AICP, and Emmy awards. His projects range from serious applications for organizations like the United Nations to more lighthearted endeavors such as an AR Fart App.

Notable achievements include a 'clean sweep' in the AICP Next Awards for projects with Tinder and Baskin Robbins, showcasing his versatility in delivering integrated experiences. Mike's innovative work has been recognized by industry experts and media outlets, landing him a spot on Ad Age's prestigious 'Creativity 50' list alongside other luminaries.

Before his current role, Mike held key positions at Framestore, where he spearheaded the development of digital and VR studios. His groundbreaking initiatives included real-time animation workflows for major campaigns and immersive experiences for flagship brands like Coca-Cola, Beats By Dre, and Geico.

As a Jury President for the AICP in 2019 and 2020, Mike played a pivotal role in shaping industry standards and recognizing excellence in advertising and branded content. With a passion for creating compelling narratives through cutting-edge technologies, Mike continues to push boundaries and drive innovation in the immersive content landscape.