Mike Woitach

Mike Woitach is the Sales Director at Short Creek Farm, based in the Greater Boston area.1 He has a background in leading sales efforts for emerging food and beverage brands, helping them establish a presence in retail markets.1

Professional Experience

Woitach has demonstrated success in his role, notably closing a seven-figure deal for one of the brands he represented.1 His expertise lies in:

• Sales strategy: Developing and implementing sales plans for new brands
• Retail partnerships: Securing deals with major retailers
• Business development: Helping emerging brands grow their market presence

Education

Mike Woitach graduated Summa Cum Laude from the University of Richmond - Robins School of Business, where he earned a Bachelor of Business Administration (BBA) in Accounting and International Business.6

Content Creation

Woitach is also active in sharing his professional insights and experiences through LinkedIn articles. Some of the topics he has written about include:

• Creative thinking in negotiations2
• Strategies for standing out at trade shows3
• Tips for business owners to improve their chances of success4
• The importance of early adopters and educating customers5

His writing demonstrates a keen interest in sales strategies, marketing techniques, and business growth, reflecting his professional expertise in these areas.