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Mike Weber
MarTech & Analytics Leader | AI, CRM, and Data Enthusiast
Mike Weber is a seasoned professional with over 14 years of experience in digital marketing, eCommerce, and data analytics.
Currently serving as the Head of MarTech & Analytics at ONEHOPE Wine, he excels in leveraging marketing technology and business intelligence to drive growth, engagement, and conversion.
His expertise spans across various tools including HubSpot, Google Analytics, BigQuery, Segment IO, Looker, and ThoughtSpot.
Mike's leadership involves optimizing marketing automation, campaign performance, website traffic, user behavior analysis, and marketing ROI across digital platforms.
He collaborates with diverse teams to integrate CRM data for growth marketing, leading to enhanced customer retention and revenue growth.
Mike has a strong background in implementing data-driven customer segmentation, targeting strategies, data visualization, and ad-hoc analysis to derive actionable insights and make informed marketing decisions.
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