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Mike Warkentin
Media Director at Two-Brain Business
Mike Warkentin is a prominent figure in the fitness industry, particularly in the CrossFit and gym business sectors. Here's an overview of his professional background and achievements:
Professional Experience
CrossFit and Gym Ownership: Mike Warkentin is the owner of CrossFit 204 in Winnipeg, Manitoba.45 He has been involved in sports throughout his life and has leveraged this passion in his business ventures.4
Two-Brain Media: Warkentin is the co-founder and co-owner of Two-Brain Media.34 In this role, he collaborates with other industry professionals to provide valuable insights and resources for gym owners.
Content Creation and Podcasting: He hosts the podcast "Run a Profitable Gym," where he discusses various aspects of gym management, including HR issues, marketing strategies, and business growth.16
Previous Editorial Experience: Before co-founding Two-Brain Media, Warkentin served as the Managing Editor for CrossFit, Inc. for almost 10 years.2 He has also worked as the Deputy Editor for UPTOWN Magazine.
CrossFit Involvement
Mike Warkentin is not just a business owner in the CrossFit space; he's also an athlete. He has a profile on the CrossFit Games website, indicating his active participation in the sport.7
Personal Interests
In his CrossFit Games profile, Warkentin humorously notes that he loves bathrobes, cats, and large dogs. He also expresses a fondness for heavy metal music.7
Mike Warkentin's extensive experience in the fitness industry, combined with his editorial background and business acumen, has positioned him as a respected voice in the gym ownership and CrossFit communities.