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Mike Tokar
Intent-based Direct Marketer
Mike Tokar is the Director of Intent Marketing at Relevant Reach, a division of Fry Communications, Inc. He is recognized for his innovative approach to direct marketing, leveraging advanced technologies to identify consumer purchasing intent based on both online and offline behaviors. This strategic focus allows him to effectively reach target audiences with relevant marketing initiatives.
In his role, Tokar combines traditional direct-to-consumer principles with modern technological solutions, aiming to enhance the profitability of marketing campaigns. His expertise in this area has made him a notable figure within the marketing industry, particularly in the context of intent-based marketing strategies.
Tokar's professional background includes significant experience in various marketing roles, and he is also known for his contributions to discussions on effective marketing practices at industry events like eTail Palm Springs.123
