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Mike Swisher
Media & Growth Leader | KPI Guy | Crypto | Web3
Mike Swisher is a data-driven, creative, and consumer-obsessed marketing leader with over a decade of experience in developing and executing full-funnel marketing campaigns.
In his role as the global head of media, Mike is responsible for overseeing integrated paid media strategy and planning, focusing on delivering consumer-centric brand experiences that foster community and drive sustainable growth.
With a background in building internal media functions, working at media agencies, and founding a travel and employee rewards company, Mike has honed an entrepreneurial spirit and a deep understanding of the media landscape, enabling him to excel in various industries including consumer technology, CPG, SaaS, and Fintech.
His expertise spans across areas such as digital and traditional media, marketing analytics, team leadership, consumer segmentation, product launches, brand strategy, direct-to-consumer marketing, growth marketing, influencer marketing, lifecycle marketing, strategic partnerships, and agency management.
Mike Swisher holds a Bachelor of Arts in Business Economics from UC Santa Barbara and has held key positions including Global Head of Paid Growth and Media at Kraken Digital Asset Exchange, Senior Director of Global Media Strategy & Planning at SC Johnson, and Co-Founder & CEO of Wolo, among others.