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Mike Southgate
Director Developing Markets (Pacific, Africa, India, Middle East & CIS) at Whyte & Mackay
Mike Southgate is a seasoned professional with cross-functional expertise in commercial sales and channel marketing across various industries and channels.
He has a strong background in businesses such as Whyte & Mackay, Asahi UK, Miller Brands UK (SABMiller), Beam Global, and Allied Domecq, encompassing on-trade, off-trade, and ecommerce sectors.
His educational achievements include a Master of Business Administration (MBA) with Distinction from the University of Surrey, a B Soc SC in Law and Industrial Psychology from the University of KwaZulu-Natal, and a Science of Wellbeing qualification with Distinction from Yale University.
With extensive experience in roles like Sales Director at Whyte & Mackay and various leadership positions at companies like SABMiller, Beam Global Spirits & Wine, and Allied Domecq, Mike has demonstrated a strong track record in customer marketing, national account management, and business development.
His expertise spans across different areas such as on-trade, off-trade, delivered wholesale, cash & carry, independent retail, specialist and convenience stores, making him a versatile professional in the sales and marketing domain.
