Mike Sid

Mike Sid is a prominent figure in the digital entertainment industry, known for his expertise in helping entertainment companies transition to digital platforms. He is the founder of Mediamorph, now known as Whip Media, and currently serves as its Chief Strategy Officer.1

Career Highlights

Founding Mediamorph:: Mike Sid founded Mediamorph in October 2007 and served as its CEO until 2014.1 The company has since become a central player in the digital entertainment distribution value chain.

Current Role:: As Chief Strategy Officer at Whip Media (formerly Mediamorph), Sid continues to lead the company's strategic direction.1

Industry Impact:: Mediamorph's platform, launched in 2008, is used daily by major Hollywood studios, cable networks, and video publishers to manage and optimize revenue from digital distribution.1

Professional Background

Before founding Mediamorph, Mike Sid had an extensive career in the technology and entertainment sectors:

• He worked with consulting firms like BearingPoint and Cognizant, advising clients such as the Metropolitan Opera, Comcast, Sony Pictures, and MTV on their digital media strategies.1
• Sid served as the Global Architect for Digital Content at Sony Music worldwide.1
• He played a key role in conceiving, building, and operating SoundExchange, the US music industry's digital music royalty system.1

Education and Expertise

• Mike Sid holds an undergraduate degree in Aerospace Engineering from MIT.1
• He is recognized as a thought leader in helping entertainment companies transition to digital platforms, with particular expertise in integrating traditional branded entertainment content and its rights with new distribution methods.1

Mike Sid resides in New York City with his wife and two daughters.1 His LinkedIn profile (username: mikesid) reflects his ongoing involvement in the digital media industry and his leadership role at Whip Media.