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Mike Shackleton
Vice President, Digital & Integrated Marketing
Mike Shackleton is an accomplished marketing leader with a proven track record in managing global consumer brands like Warner Bros, DC Comics, Harry Potter, Dove, and HBO.
His expertise lies in brand and marketing strategy, US and international markets, social media, digital marketing, product launches, D2C and B2B marketing, team leadership, cross-company projects, metrics and data analysis, as well as budget management.
With a BA (Hons) in Philosophy and Theology from Durham University and additional studies at the University of Oxford, Mike has a strong educational background.
His career includes roles such as Vice President of Digital & Integrated Marketing at Entertainment Partners, Senior Vice President of Worldwide Integrated Marketing at Warner Bros. Entertainment, and various marketing and product management positions at Warner Bros, HBO, Unilever, and within the UK government.
Mike Shackleton is known for his participative leadership style, focus on accountability, and personal growth. He is skilled in utilizing diverse marketing tools, from digital platforms and PR events to strategic research and analysis.
An effective communicator, Mike excels in delivering story-driven pitches and executive presentations, contributing to his success in achieving marketing and revenue goals in competitive entertainment and consumer goods markets globally.
