Mike Schwede

Mike Schwede is a prominent figure in the digital marketing and film promotion sectors in Switzerland. He currently serves as a member of the Fachkommission «Marketing & Promotion» at the Zürcher Filmstiftung, a role he has held since July 2022. In this capacity, he evaluates funding applications for the distribution of feature films across various genres, contributing to the promotion and visibility of Swiss cinema.13

Professional Background

• Digital Marketing Strategist: Schwede has over 25 years of experience in digital marketing, specializing in areas such as digital business strategy, social media, and digital campaigns. He founded Mike Schwede GmbH, where he provides consulting services to startups and established companies alike.12
• Educational Credentials: He holds an Executive BBA from Steinbeis University and has completed programs at prestigious institutions such as MIT and the University of Oxford, focusing on artificial intelligence and machine learning.2
• Other Roles: In addition to his work with the Zürcher Filmstiftung, Schwede is also a mentor for startups at the London School of Economics and co-founder of Powdience, a company focused on data-driven marketing solutions.2

Contributions to Film Promotion

Schwede's involvement with the Zürcher Filmstiftung underscores his commitment to enhancing the reach of Swiss films. The Fachkommission he is part of plays a crucial role in assessing projects for funding, ensuring that innovative and culturally significant films receive the support they need to succeed in both domestic and international markets.3

Summary

Mike Schwede combines extensive experience in digital marketing with a passion for film promotion, making him a key player in advancing Swiss cinema through strategic marketing initiatives. His educational background and diverse professional roles further enhance his contributions to the industry.