Mike Schramm

Mike Schramm is a professional who utilizes data and insights to enhance video games, with a focus on market and technology research to optimize user experience.

He excels in clear and effective communication, making complex ideas understandable to various audiences, including development teams, C-level executives, and the public.

With expertise in project management, market research, leadership, team development, and data analysis, Mike's primary strength lies in his exceptional writing skills.

Having presented at respected industry events like GDC, Macworld, and PAX, Mike is considered an expert in video games and their audiences, particularly in AAA and mobile games and game design.

He also has a keen interest in board games, collectibles, and consumer technology, exploring how people connect with the stories and media they cherish.

In addition to his role at Interpret, where he leads the Good Gamer Group panel and conducts qualitative research for top gaming publishers, Mike previously worked at NPD, focusing on analyzing data in the games, books, and toys markets.

Before his current positions, Mike started his career as a video game journalist, contributing to publications like WoW Insider and Joystiq.

He holds a Bachelor of Science in Communications from Ithaca College and has a rich background living in various cities across the United States.