Mike Sauerman
Senior Consumer Insights Professional | Community & Panel Expert | Team Lead & Mentor | Charitable Volunteer | 20+ years' experience translating research insights into actionable recommendations for B2C and B2B brands.
Mike Sauerman is a talented consultant with a passion for exceeding client expectations. With over two decades of experience in market research project management, he has honed his skills in online research, including large-scale, strategic research involving multivariate techniques and analytics. Mike has a sector strength in CPG, shopper/retail insights, and energy/utilities. He is experienced in scoping, building, and supporting full-service research programs on proprietary client Insight Communities (ICs) and Custom Panels. Mike brings his excellent interpersonal abilities, demonstrated team leadership success, and strength in staff development to every project. Previously serving as Vice President, Insight Communities at Vision Critical, and Vice President, Consumer Sector at GfK Custom Research North America, Mike is now the Director of Digital Platforms at Gongos, Inc.
Mike Sauerman
Senior Consumer Insights Professional | Community & Panel Expert | Team Lead & Mentor | Charitable Volunteer | 20+ years' experience translating research insights into actionable recommendations for B2C and B2B brands.
Mike Sauerman is a talented consultant with a passion for exceeding client expectations. With over two decades of experience in market research project management, he has honed his skills in online research, including large-scale, strategic research involving multivariate techniques and analytics. Mike has a sector strength in CPG, shopper/retail insights, and energy/utilities. He is experienced in scoping, building, and supporting full-service research programs on proprietary client Insight Communities (ICs) and Custom Panels. Mike brings his excellent interpersonal abilities, demonstrated team leadership success, and strength in staff development to every project. Previously serving as Vice President, Insight Communities at Vision Critical, and Vice President, Consumer Sector at GfK Custom Research North America, Mike is now the Director of Digital Platforms at Gongos, Inc.