Mike Sauerman

Senior Consumer Insights Professional | Community & Panel Expert | Team Lead & Mentor | Charitable Volunteer | 20+ years' experience translating research insights into actionable recommendations for B2C and B2B brands.

Mike Sauerman is a senior consumer insights professional with over 20 years of experience in the market research and consumer insights industry.1 Here are some key details about his professional background:

Career Experience

Mike Sauerman has held several notable positions throughout his career:

Currently works as a Senior Consumer Insights Professional at MNS Research & Insights Consulting1
Previously served as Director of Digital Platforms at Gongos, Inc.
Worked as Vice President of Insight Communities at Alida (formerly Vision Critical) from 2010 to 20141
Held the position of Vice President in the Consumer Sector at GfK Custom Research North America from 2004 to 20101
Worked in various research manager and director positions at market research firms including WPP Group, Kantar, and Radius Global, Inc. from 1990 to 20041

Expertise and Skills

Mike Sauerman specializes in:

Consumer insights and market research
Insight communities and custom panels
Digital platforms for qualitative and quantitative research
Client management and relationship building
Team leadership and staff development
Translating research insights into actionable recommendations for B2C and B2B brands

Education

He holds a Bachelor of Arts degree in Psychology from Columbia University in the City of New York.1

Professional Focus

Mike's professional passion lies in helping brands maximize their impact through strategies and tactics based on consumer insights.1 He has sector strengths in CPG, shopper/retail insights, and energy/utilities.

Mike Sauerman's LinkedIn username is indeed mikesauerman, as mentioned in the query.1