Mike Rosenberg

Mike Rosenberg, the founder of GMIFY, has a diverse and impressive background in various fields. Here are some key points about him:

Education and Alumni

Mike Rosenberg is an alumnus of Muhlenberg College, class of 1978. He has maintained strong ties with his alma mater, as evidenced by his hiring of current Muhlenberg students, including Florian Hurlbert and Andrew White, to work on his startup, GMIFY.1

Professional Experience

Rosenberg has a significant amount of experience in market research and related fields. He has worked at companies such as PersonaPanels and Stratical Research before founding GMIFY.5

GMIFY

GMIFY is a startup focused on enhancing data quality and increasing engagement in market research through gamification. The company aims to transform panelists into players, making the process more efficient and engaging. GMIFY was a finalist for the 2023 Tony Cowling Foundation Innovation Award.24

Innovation and Awards

Rosenberg's work at GMIFY has been recognized for its innovative approach to market research. His company's methods involve reducing the cost of incentives and improving data quality through gamification.34

Other Ventures and Interests

Apart from GMIFY, Rosenberg has also been involved in other areas, such as decentralized renewable energy and IoT, although this seems to be from an earlier phase of his career when he was employed by a London tech company and posted to Ghana.7

Author

Mike Rosenberg has also authored a book titled "Learning to Fly: How to Manage Your Career in a Turbulent and Changing World," which provides insights on career management and finding purpose in a dynamic job market.6

Overall, Mike Rosenberg is a creative and innovative entrepreneur with a strong background in market research, gamification, and career development.