Mike Raffensperger

Mike Raffensperger is a prominent marketing executive currently serving as the President of Sports at FanDuel Group.12 He oversees the company's sports business unit, including sports betting, daily fantasy sports, retail, free-to-play platforms, FanDuel TV, and FanDuel Canada.1

Professional Background

Prior to his current role, Raffensperger has an impressive career in marketing and digital strategy:

• Head of Marketing for Amazon Advertising, where he created a new advertising category by pairing online video with e-commerce13
• Director of Digital Marketing & Strategy at DIRECTV, responsible for digital marketing and communications13
• Vice President of Strategy & Creative Development at Magnet Media, working with major clients like Google, Apple, and Microsoft3

Achievements and Recognition

Raffensperger has received several notable accolades:

• Named to Ad Age 40 Under 40
• Recognized by Sports Business Journal 40 Under 40
• Featured in Forbes CMO Next5

Education and Credentials

• Holds a B.B.A in Mass Media from Messiah College13
• Standing fellow with Columbia University's Graduate School of Journalism13
• Guest lecturer at New York University5

Personal Interests

He is a passionate New York Giants fan1 and has been instrumental in FanDuel's market leadership, with the company enjoying a 40% market share in sports betting.24

Raffensperger is also known for his advocacy for responsible gambling, having launched specific initiatives and signed agreements to promote responsible gaming practices.2