Mike Perciaccante

Mike Perciaccante is an accomplished media professional with a proven track record of success in the television, radio, digital, and print industry. He is a driven and self-directed individual with a comprehensive background leading research and marketing efforts, ensuring success and achieving goals for organizations. Known for his innovative thinking, strong data analysis and presentation skills, and his ability to develop and execute impactful research that grows revenue in highly competitive industries. Mike has expertise in developing and managing multi-million dollar contracts, budgets, and advising executives on media sales goals. With vast experience in Advertising Sales, Broadcast & Cable Television Analysis, Network Radio Analysis, Local, National, Mobile, and Presentation, Mike has become an expert in Custom, Syndicated Data Studies; Demographics & Viewership; Mobile/Digital/Online/Social Media Analytics; MRI-Simmons, Multicultural Insights; Nielsen Audio Research & Data Systems; Nielsen/IMS Systems; Nielsen/MRI Fusion; Nielsen TV Research & Data Systems; Public Relations; Qualitative & Quantitative Primary Research; RADAR; and Scarborough, among others.

Mike also has an extensive educational background in Broadcasting, Journalism, and Politics & Government, having studied at both Xaverian High School and Manhattan College. He worked in various media outlets, including Universal McCann, Zenith Optimedia, WDSU-TV, and WWL-TV, before serving as the Director of Research at American Urban Radio Networks, Director Of Program & Ad Sales Research at WGN America / Tribune Broadcasting and the Director Of Research & Marketing WXTV/WFUT + at Univision, among other positions.

Overall, Mike Perciaccante is a highly organized, creative problem solver, excelling at guiding teams through complex projects by identifying goals and advising on implications. He is an expert in media research and advertising sales, and his expertise in demographics, analytics, and primary research makes him a valuable player in any organization that requires guidance in advertising and media efforts.