Mike Parsons

Mike Parsons is a seasoned professional in the field of employer branding and B2B marketing, currently serving as the Managing Director for the Asia-Pacific (APAC) region at Universum. He has held this position since January 2019 and has been instrumental in leading the company's B2B marketing efforts across the region until April 2024, when he transitioned to become the CEO of Fathom, a new agency focused on employer branding initiatives in APAC.12

Professional Background

Parsons has over 20 years of experience in marketing and has worked extensively with Fortune 500 companies, including notable brands like Unilever, HSBC, and J.P. Morgan. His expertise lies in combining data-driven insights with creative strategies to build compelling employer brands that resonate with talent.23

Before his role at Universum, Parsons was involved in various leadership positions, including:

• Marketing Director and Head of Activation Solutions APAC at Universum (January 2017 - January 2019)
• Marketing Director APAC at Universum (January 2015 - December 2018)
• Co-Founder of the British Beverage Company (February 2020 - September 2022), where he focused on importing and distributing British beverages in Singapore.1

Contributions and Insights

During his tenure at Universum, Parsons emphasized the importance of understanding the evolving preferences of young professionals in Singapore. He highlighted that work-life balance, job security, and growth opportunities are paramount for today's talent.34 His leadership has been pivotal in conducting extensive surveys to gauge the aspirations of students and young professionals, helping organizations tailor their employer branding strategies accordingly.

In summary, Mike Parsons is recognized for his strategic vision in employer branding and talent management, making significant contributions to the field through his roles at Universum and now at Fathom.