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Mike Parsons
Building the world's best employer brands - Managing Director APAC @ Universum - Co-Founder @ British Beverage Co.
Mike Parsons is a seasoned professional with 20 years of experience in B2B marketing, sales, and BU management across the media and employer branding sectors.
He is known for his ability to transform ideas into successful ventures through a blend of innovation and determination, holding P&L responsibilities and leading diverse teams.
Mike's expertise encompasses employer branding, data, and B2B marketing and sales, with a track record of securing large-scale partnerships and exceeding sales targets consistently.
His career spans various international markets in Europe, the Middle East, and Asia, where he has excelled in launching and managing profitable business units.
Additionally, Mike is recognized for his involvement in keynote speaking, panel discussions, and media engagements, having been featured in prominent publications like CNN, Straits Times, and SCMP.
His skill set extends to marketing strategy and execution, sales methodologies such as SPIN and Miller Heiman's Strategic Selling, and leadership roles in multinational organizations.
Mike holds a background in Counselling and Psychology from Leeds Metropolitan University and has held key positions at companies like Universum, British Beverage Co, and Lighthouse Independent Media.
