Mike Mulligan

Mike Mulligan, also known as Mully, is an accomplished entrepreneur and marketer with a focus on engaging and incentivizing consumers to interact with brands.

He currently serves as the Co-Founder and Chief Growth Officer at Wily Global Inc., a marketing technology company known for its innovative SPRY digital experience platform.

With a background in strategic creative marketing and extensive experience in consumer promotions, sports marketing, and brand development, Mike has successfully led global brands through dynamic market landscapes.

His prior roles include founding Element Eight, a strategic marketing consulting firm, and establishing The Contest Company, a full-service contest management company.

Education-wise, Mike is a graduate of the University of Massachusetts - Lowell, where he earned a degree in Marketing and Management while balancing his responsibilities as a Division-I student-athlete and captain of the men's ice hockey team.

Post his professional hockey career, Mike delved into the sports marketing realm at Reebok in Canada, overseeing various sponsorship, athlete, and retail projects involving prominent leagues and athletes like NFL, NBA, NHL, CFL, Professional, and Olympic athletes.

Before his entrepreneurial ventures, Mike held the position of Strategic Director at Segal Communications (FCB), a top activation agency in Canada, where he contributed significantly to concept development and client solutions.

Mike's expertise spans across Marketing Technology, Consumer Engagement, Incentive Programs, Contests, Sweepstakes, Sports Marketing, Experiential Marketing, Sponsorship Activation, Advertising, Branding, and Brand Strategy.

His diverse professional background and skill set make him a valuable asset in navigating the complex landscape of modern marketing and consumer engagement.