Mike Messersmith

Mike Messersmith is the President of Oatly North America, a position he has held since the company's U.S. launch in 2017. Under his leadership, Oatly has become a significant player in the plant-based milk market, particularly known for its oat milk products. The brand has successfully expanded its reach across major retailers in the U.S., including Target and Whole Foods, and has seen substantial growth in sales, particularly during the pandemic.12

Background and Career

Education::

• MBA from Harvard Business School
• Master's in Engineering Management from Old Dominion University
• Bachelor's degree from Duke University

Professional Experience::

• Oatly: President of North America (2017 - Present)
• The Nature’s Bounty Co.: Vice President of Marketing (2015 - 2017)
• Chobani: Vice President of Marketing (2013 - 2015)
• Frito Lay: Senior Marketing Manager (2010 - 2013)
• U.S. Navy: Served as Reactor Controls Division Officer on USS Dwight D. Eisenhower and Administrative Officer on USS Shiloh (2003 - 2008)

Mike's career prior to Oatly included various marketing roles in the consumer packaged goods sector, as well as military service where he managed nuclear engineering operations on aircraft carriers. His diverse background combines strategic marketing expertise with operational management skills.123

Vision for Oatly

Messersmith aims to broaden the appeal of oat milk beyond niche markets, advocating for its acceptance across diverse demographics and regions. He emphasizes a balanced approach to retail and food service, ensuring that Oatly maintains a strong presence both in grocery stores and coffee shops.24 His leadership has been pivotal during a period of intense competition in the plant-based sector, where Oatly is working to differentiate itself amid growing competition from other brands.1

Personal Life

Mike resides in Manhattan with his wife and dog, reflecting a personal commitment to urban living while leading a brand that champions sustainable food alternatives.1