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Mike Masterson
Complex Director of Sales & Marketing at Marriott Resorts Maui.
Professional Background
Mike Masterson is a prominent figure in the hospitality industry, currently overseeing sales and marketing responsibilities for the prestigious Marriott Maui Complex. This complex includes renowned properties such as The Sheraton Maui Resort & Spa, The Westin Maui Resort & Spa, and The Wailea Beach Resort. With a strong focus on enhancing the guest experience and maximizing revenue, Mike utilizes his extensive knowledge of the hospitality sector to spearhead innovative strategies that drive successful marketing campaigns and lucrative sales initiatives.
Before ascending to his current position at the Marriott Maui Complex, Mike accumulated invaluable experience at some of the most prestigious hotels in Hawai'i. He served as the Director of Sales & Marketing at The Ritz-Carlton, Kapalua, where he successfully implemented targeted marketing strategies that strengthened the hotel’s brand identity and attracted a discerning clientele. Mike’s leadership and vision at The Ritz-Carlton were key in establishing it as a premier destination in Maui. Additionally, he has held the role of Director of Sales & Marketing at The Sheraton Maui Resort & Spa, where he was instrumental in enhancing its reputation through robust promotional activities and high-impact partnerships.
Having a flexible approach towards sales and marketing, Mike is adept in aligning promotional strategies with market trends and consumer demands. His role at the Marriott Maui Complex sees him at the forefront of sales team leadership, where he fosters a culture of excellence among his team and guarantees the delivery of exceptional service across all properties.
Education and Achievements
Mike's academic journey began at Somers High School, where he developed his passion for communication and media studies. After completing his secondary education, he pursued a Bachelor of Arts (B.A.) in Communication and Media Studies at Marist College. This foundation propelled him into the world of hospitality, where he elegantly marries his communication expertise with strategic marketing.
Throughout his career, Mike has not only focused on hotel performance metrics but has also prioritized fostering community engagement and creating lasting guest relationships. His achievements in the hospitality and sales sectors speak volumes about his dedication and commitment to excellence.
Achievements
Some notable milestones in Mike's career include:
- Strategically leading expansive marketing campaigns that significantly increased both occupancy rates and ADR (average daily rate) across the Marriott Maui Complex.
- Establishing strong relationships with travel agents and tour operators, thereby driving a consistent influx of guests and enhancing the properties' market standing.
- Successfully implementing comprehensive training programs for sales teams to create a unified approach to marketing and sales efforts, ensuring that every team member is aligned with the complex's vision and goals.
- Elevating guest engagement through innovative promotional initiatives that highlight the unique experiences offered by each property, enhancing customer loyalty and satisfaction.
- Contributing to the cultural preservation of Maui by collaborating with local businesses and promoting Hawaiian traditions and practices within the guest experience across all hotels in the complex.
Mike Masterson's professional journey reflects a robust commitment to the hospitality industry and a deep understanding of sales and marketing dynamics. His strategic vision, exemplary leadership, and unwavering dedication make him a remarkable asset to the Marriott Maui Complex and the broader hospitality community.