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    Mike Macadaan

    Design at Facebook

    Professional Background

    Mike Macadaan is a distinguished user experience designer with a wealth of knowledge accumulated over more than 15 years in the competitive field of design. Currently serving as the former Director of Product Design at This Is Ground, Mike has played an integral role in shaping user experiences for a variety of consumer-facing products and services. His adept design skills and innovative vision led him to co-found Science Inc. in Los Angeles, where he was instrumental in leading branding and design initiatives for major companies such as Dollar Shave Club and DogVacay.

    Mike's journey in the tech and design sectors began with his role as co-founder of Urbandig, a pioneering platform that enabled adventurous individuals to explore cities as if they were locals. This venture came after his significant contribution to the redesign of MySpace, where he served as the creative director. His efforts were instrumental in reimagining MySpace from a legacy social networking site into a vibrant social entertainment destination, leveraging contextually appropriate strategies to attract top talent, enhance interface standards, and streamline the overall user experience.

    In addition to these roles, Mike has an expansive history in various high-profile positions. He served as Vice President of User Experience & Design for AOL Time Warner, where he focused on product design for both AOL and AOL Instant Messenger (AIM). He also worked as a Principal UI Designer for Intuit, specifically concentrating on TurboTax and SnapTax, and held the role of Creative Director for TechTV prior to its transition into G4. Additionally, Mike's impressive career includes a tenure as Design Director for Disney Interactive, where he further honed his skills and knowledge in user experience design. Overall, Mike's diverse background in product design, brand development, and marketing showcases his capability as a leader in creating effective user experiences across multiple domains.

    Education and Achievements

    Mike Macadaan's education laid a strong foundation for his career in design and user experience. He studied for his Bachelor of Arts (BA) degree in Design and Visual Communications at Collins College, where he acquired the fundamental skills and knowledge necessary for a successful career in the dynamic field of design.

    Throughout his career, Mike has garnered a plethora of experiences that highlight his ability to innovate and manage design projects effectively. His specializations include product design, brand development, interaction design, visual design, and information architecture, all of which reflect his multidimensional expertise. Mike's proficiency in user-centered design (uCD) methodology indicates a thorough understanding of designing products with the end-user in mind, ensuring their needs and expectations are met with each new release.

    Notable Career Achievements

    Mike has achieved significant milestones throughout his career. Leading the design and brand initiatives for companies like Dollar Shave Club and DogVacay solidified his reputation as a top-tier designer in the industry. His early work with MySpace not only transformed its identity but also had lasting effects on the social media landscape, influencing how social networks approached user engagement and experience. His leadership roles in companies such as AOL, Intuit, TechTV, and Disney have marked him as a forward-thinking designer who consistently embraces innovation and creativity.

    Tags: User experience, design, brand development, product design, interaction design, visual design, ucd, innovation, marketing, team building, design management, information architecture, MySpace, Dollar Shave Club, AOL, Intuit, TechTV, Disney Interactive, Science Inc., This Is Ground, Urbandig, Los Angeles.

    Questions: How did Mike Macadaan's experience at MySpace shape his approach to user-centered design? What innovative design methodologies did Mike implement during his time at Science Inc.? How has Mike’s background in design influenced his work at This Is Ground? What are the key lessons Mike Macadaan learned from leading design initiatives for brands like Dollar Shave Club and DogVacay?

    Mike Macadaan
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    Location

    San Francisco Bay Area