Cornell Johnson Graduate School of Management

The University of British Columbia

Senior Manager Business Planning at Samsung Electronics America

T-Mobile

Senior Product Manager

•	Lead business planning for Costco, Amazon, Military Channel and regional accounts ($570M annual revenue) in a fast and competitive business landscape
•	Responsible for investing optimally $5M in promotional funding spend each quarter
•	Plan and implement short term sales tactic and long term transformational strategy 
•	Lead cross functional teams on various key projects
•	Stepped up as interim sales managers for Costco and Walmart, and achieved 30% growth at Costco in 2019, and drove revenue growth in 2020 at Walmart

Samsung Electronics America

Senior Manager Business Planning

•	Manage over $40M in investment budget quarterly to drive high ROI promotions at national retailers
•	Streamlined budget allocation process and reduced approval times by 3 weeks, allowing for higher return on investments and increased media presence
•	Led the creation of National Retail quarterly planning presentation for the CEO
•	Created new financial analysis tools for sales team that streamlined promotion investment processes

Business Planning Manager

•	Identified both strategic and operational opportunities to grow business
•	Closely worked with chief executives to keep them informed on the market trends and areas of concerns within the company, and provide actionable plans that affect the entire company
•	Led teams to create deliverable for special projects, such as the Black Friday readiness project to identify additional sell-in opportunities
•	Collaborated with multiple business areas, such as marketing, sales, supply chain, customer support and product management on new flagship product launches

Strategy Manager

Part of a team responsible for allocating 9 figure marketing budget for account teams across the US, based on strategic and tactical fit with business objectives, and forecast sales for future quarters.
•	Analyzed past sales trends to develop best practices for future Samsung marketing initiatives
•	Migrated and validated data for Samsung’s new $10M forecasting system ahead of schedule
•	Designed new methodology and process for evaluating ROI within the first month 
•	Drove weekly meetings to provide input on feasibility of over $2M of marketing budget

Business Planning Intern

Coordinate marketing efforts on special projects; work with creative teams to increase awareness in new shows and games, generate comprehensive marketing reports
•	Market new TV show efficiently by leveraging social media sites and minimizing budget
•	Research various companies for potential sponsorship opportunities

Bardel Entertainment

Marketing Manager

Providing assistance to the patrons of the Main Media Centre and the general public 
•	Performed control access, crowd control and customer service duties
•	Worked in teams to provide an enjoyable game experience for over 2000 media members

VANOC

Event Staff

Marketed IBM Information Management Training and Services products and offerings; worked with cross-functional teams in IBM to collaborate on marketing efforts

IBM Canada

Marketing Specialist

Coordinated marketing efforts with other members of the centre to generate student and faculty interests in upcoming events; independently created and administered surveys; designed attention-grabbing and professional promotional materials 
•	Designed and administered survey, and compiled marketing strategy report based on survey
•	Utilized website management software and HTML to maintain and update websites

Sauder School of Business at UBC

Marketing Assistant

Worked together with different departments to collaborate efforts to improve CGA’s Professional Development Net’s (PD Net) online presence through SEO, conducted research on the market, re-designed newsletter and promotional materials 
•	Created a detailed marketing plan for CGA Canada’s professional development website
•	Organized company events such as lunch and learns and seminars
•	Proactively met with managers in other organizations to co-promote CGA’s PD Net

CGA-Canada (Certified General Accountants Association of Canada)

Internet Marketing Analyst

Ran experiments and recorded data, marketed experiments across campus, purchased and set up equipment, researched academic journals, in charge of financial records of the experiment
•	Planned out the logistics of the experiments and scheduled participants 
•	Entrusted by professor to independently conduct experiments and organize data

Research Assistant

Provided customer services and assisted in purchasing decision, assisted in inventory control, organized stock room, closed the day’s transaction
•	Handled customer complaints effectively with positive attitude and great problem solving skill in a fast-paced retail environment
•	Consistently among the top sales associate in store with a loyal customer base

Mike Liu