Mike Kelly

Mike Kelly is an accomplished business leader and innovator with extensive experience in the retail and fashion industries.1 He is currently the Co-Founder of Fob Depot, a company he started in January 2022.1 Fob Depot is a pioneering SaaS solution that empowers automotive retail channels to purchase, match, cut, and program vehicle keys, regardless of their existing locksmith capabilities.1

Career Highlights

PVH Corp Experience: Mike had a significant career at PVH Corp, where he held several high-level positions:

• Global Chief Innovation Officer
• CMO of Heritage Brands

In his role as Global Chief Innovation Officer, Mike oversaw teams across North America, Europe, and Asia, focusing on product and experiential innovations for brands including Calvin Klein and Tommy Hilfiger.1

Other Ventures: Beyond Fob Depot, Mike is involved in several other business ventures:

• General Partner at webloom, a food and beverage small business accelerator
• Founder of DialedIn, where he advises marketing and media agencies, startups, and large consumer brands
• Advisor to K2POV, his son's marketing consulting firm
• Advisor to King Ranch, America's largest ranch

Background and Expertise

Mike's career began in store design and visual merchandising. He has since developed expertise in various areas, including:

• Product innovation
• Global brand building
• Wholesale, retail, and e-commerce operations
• Digital transformation
• Data-driven marketing strategies

His experience spans multiple industries, including automotive, fashion, and food and beverage.1

Mike Kelly's diverse background and innovative approach to business have positioned him as a respected figure in the retail and technology sectors, with Fob Depot representing his latest entrepreneurial venture.