Mike Hasinoff

Mike Hasinoff is an Emmy-nominated producer and former Executive Producer of Film at Droga5, where he worked from February 2016 to October 2023.3 He was named Agency Producer of the Year by Ad Age's Creativity Awards in 2021.3 Hasinoff is known for his meticulous attention to detail and expertise in handling complex projects, working with high-profile clients such as Meta (formerly Facebook), Nordstrom, Equinox, and lululemon.12

During his time at Droga5, Hasinoff developed a reputation for integrity-driven storytelling and elevating production strategies.3 He has been instrumental in developing diversity and inclusivity initiatives within production, championing young directors and providing opportunities to underrepresented talent.3

Some of Hasinoff's notable work includes:

1. The "Open Mind Is the Best Look" campaign for Nordstrom, directed by Martin de Thurah, which he considers one of his best works.2
2. The Tokyo Summer Olympics campaign for Facebook (now Meta), which he described as "the biggest, most intricately complicated campaign I'd worked on thus far".2

As of May 2024, Hasinoff has founded his own company, American Haiku, where he serves as Founder & Executive Producer.3 He is also involved in independent film production, working as a Co-Executive Producer on the documentary "Daughters" since December 2020.3

Throughout his career, Hasinoff has worked at various agencies, including co, john st., Dare, Cossette, and TBWA\Vancouver, gaining experience with a wide range of clients and industries.3